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Harmonizing Sustainability and Style: The Bious Packaging Challenge

Harmonizing Sustainability and Style: The Bious Packaging Challenge

Client

Bious

Challenge

How to make the entire branding sustainable?

Context of the challenge

As an innovative cosmetics brand, Bious made the strategic decision to integrate sustainability into their packaging, aligning it with their overall visual language. The goal was to communicate the company's strong commitment to sustainability in every customer interaction. This holistic approach presented a challenge of connecting branding and packaging to ensure a cohesive and impactful message.

Approach

Approach

Best practice
analysis

Conducted a thorough analysis of successful strategies and approaches used by others in similar contexts or industries.

Material
research

Explored and selected sustainable materials suitable for the brand's packaging needs, considering factors such as environmental impact and recyclability.

Design

strategy

Identified a framework and a process necessary to integrate branding with packaging experiences.

Prototyping

Created prototypes of the packaging design to test functionality, aesthetics, and overall user experience.

Visual language
alignment

Ensured consistency and coherence between the brand's visual elements, such as colors, typography, and imagery, and the sustainable packaging design. This alignment helps convey a unified message and reinforces the brand's commitment to sustainability.

Change to the context

Change to the context

01

01

Understanding the market

Understanding the market

The packaging industry currently lags behind in meeting the requirements of Sustainable Development Goals, highlighting the need for improvements in sustainable practices. Allocating time to find the best material solutions is crucial for long-term effectiveness.

The packaging industry currently lags behind in meeting the requirements of Sustainable Development Goals, highlighting the need for improvements in sustainable practices. Allocating time to find the best material solutions is crucial for long-term effectiveness.

02

02

Embracing sustainability

Embracing sustainability

For complex challenges, the client's commitment to the idea and their active involvement play a crucial role in achieving successful outcomes. It becomes apparent how decision-makers need to approach and connect with such a concept.

For complex challenges, the client's commitment to the idea and their active involvement play a crucial role in achieving successful outcomes. It becomes apparent how decision-makers need to approach and connect with such a concept.

03

03

Aligning the designs

Aligning the designs

Aligning the packaging design with the brand's visual language creates an immersive experience that is easily recognizable and reinforces the brand's identity.

Aligning the packaging design with the brand's visual language creates an immersive experience that is easily recognizable and reinforces the brand's identity.