Critical
Design agency

Change

We are design company.
We identify business change opportunities through customer experience mindset and empower our clients to develop and deliver game changing products and services  with critical thinking and human centered design.

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Facilitating
change

 
 

Hi!

 

We are CRITICAL

We are a design company. We use design process as a platform for collaboration to solve strategic business and social problems.

 
 
 
 

We identify change opportunities

Everything is constantly changing. In business, those who are unaware of change or even reject it, become irrelevant. Those who adapt to it, become successful. And those who create change, become industry leaders.

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And empower our clients

To develop and deliver game changing products and services by making change experience easier and less difficult.

 
 
 
 
 

How?

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We use critical thinking and human-centered design

We use simple management framework that develops solutions to problems by involving human perspective and analyzing information objectively in all steps of the design process.

 
 
 
 
 
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What can we change?

Proof of our intellectual curiosity and design sensibilities.

 
 
 

Design initiatives

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What’s your brand’s archetype?

Brand archetypes help perceive sense of identity. One that mirrors customer needs and indicates the brand’s driving force. This test will help you to determine your brand archetype.

 

Sandbox 2.0

To address the needs of social organizations and help other designers grow, we’ve started a free design course with a focus on meaningful action and reflection.

 
 
 
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Let’s collaborate

We know how and we can help you.