It is said that as time passes by, the owner and the dog become more similar. As a matter of fact, it concerns not only looks – the behavior as well.
We've created an identity for a dog training school that seeks to develop the much-needed comprehension between the dog and its' owner. Our task was to reflect this unusual attitude towards dog training in cohesive visual identity.
The Urban Dog school serves as a place where the four-legged, man's best friends are trained according to the principle of motivation whereas at the same time the owner learns not only about taming the dog but also about how to be conscious when it comes to taking care of it – most importantly, stress and violence-free. The aim is not to get a fast, miraculous effect. Instead, both learn how to get along with each other, as well as the habits of the owner are being developed in order to nurture the responsibility towards the dog and the people around.