Critical
Design agency
5_salotos.jpg

Take Way food packaging

Packaging

TakeWay is a chain of healthier food restaurants. All the dishes that are there are made only from the ingredients that match the strict requirements for high quality. The dedicated work and good food soon made these products very desirable for the guests of TakeWay. That is how a demand to have them at home and a necessity to put them on sale was born.

 Being special is an obligation to go an extra mile in all fields, including the look, of course. After all, it has a significant mission – to highlight three cornerstones of this tasty diet’s temple: uniqueness, healthiness and high quality

Being special is an obligation to go an extra mile in all fields, including the look, of course. After all, it has a significant mission – to highlight three cornerstones of this tasty diet’s temple: uniqueness, healthiness and high quality

 Particular graphics elements and illustrations of ingredients became a part of the design. They create an emotional link between the customer and the product. Lines trailing from the ornaments are for the “flavor notes” –  a symbol of each product’s magnificent taste.

Particular graphics elements and illustrations of ingredients became a part of the design. They create an emotional link between the customer and the product. Lines trailing from the ornaments are for the “flavor notes” –  a symbol of each product’s magnificent taste.

 Each group of products was differentiated by organic pastel colors – to represent healthy features that they hold. More vibrant colors were used to distinguish different flavors of the products.

Each group of products was differentiated by organic pastel colors – to represent healthy features that they hold. More vibrant colors were used to distinguish different flavors of the products.

5_salotos.jpg
6_spalvu_diferencijavimas-01.jpg
7_healthy_shot-01.jpg
8_healthy_shot.jpg
8_dangteliai.jpg
10_makaronu_padazai.jpg
11_makaronu_padazai.jpg
12_makaronu_padazai.jpg
saldziarugstis.jpg
14_makaronu_padazai.jpg
15_makaronu_padazai.jpg
15_makaronai_patterns-01.jpg
16_makaronai-01.jpg
17_makaronai-01.jpg
18_makaronai_3-01.jpg