Typographic logotype features the principal of Gestalt. The principal stimulates brain to visually connect different graphic peaces to form one and associate it to recogniseable object.
This theory is adapted to the word SMART emphasising the letter S.
Smart Hit SKU family has 5 products featuring different properties. To enhance individual product specifications different colours and patterns were applied. Each pattern is unique and dynamic inducing consumer to analyse and recognise afterwards.
The design solutions matches the revolutionary product. Both mathematicaly detailed.
The colour palette is playful and contributes to differentiate products within the wide range of Smart Hit packaging family.
As the product is innovative the infographic schemes are used to explain liposomal formula on the side B of the packaging. The illustration visualises the benefits of the formula and how it works, introduces the other Smart Hit products.
The launch of Smart Hit products required a great detail in product introduction.
The websites includes additional information of the liposome technology – how it works and what the benefits are. Directly links where to get it and replies to further questions of the consumers.
Each of the product has it's own page with the full information of it's characteristics and recommendations. If needed consumers can download a digital medical leaflet.
To make it more fun and easily perceived, we're created a set of icons which indicates
the features of the product. 40 icons helps quickly identify which of the product is the best choice
for individual needs.
Smart Hit is a revolution in the medical supplement industry. To support this technology the web solutions are dynamic and very much alive!