Critical
Design agency
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Quadrum business complex

Signage

Small city within a city. 

Quadrum, one of the biggest and most advanced business centres in Vilnius, is no ordinary office complex. Its' area is divided into different zones – work, rest, food, sports and service zones.

 To help it’s visitors to easily navigate the area from A to B without getting lost or confused, we planed well ahead. This situation granted us to think from inside out and develop a a serene signage strategy. We chose intuitive navigation strategy, when a visitor is encouraged to navigate the area by observing the place, instead of directive navigation when a visitor is constantly and on every step is accompanied by signs and suggestions where to go.  As a result, the Quadrum exterior is not filled with arrows and unnecessary direction slates. It allows the visitors to be guided by a clear and heedful signages placed above main entrances to your wanted direction.

To help it’s visitors to easily navigate the area from A to B without getting lost or confused, we planed well ahead. This situation granted us to think from inside out and develop a a serene signage strategy. We chose intuitive navigation strategy, when a visitor is encouraged to navigate the area by observing the place, instead of directive navigation when a visitor is constantly and on every step is accompanied by signs and suggestions where to go.

As a result, the Quadrum exterior is not filled with arrows and unnecessary direction slates. It allows the visitors to be guided by a clear and heedful signages placed above main entrances to your wanted direction.

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