To help it’s visitors to easily navigate the area from A to B without getting lost or confused, we planed well ahead. This situation granted us to think from inside out and develop a a serene signage strategy. We chose intuitive navigation strategy, when a visitor is encouraged to navigate the area by observing the place, instead of directive navigation when a visitor is constantly and on every step is accompanied by signs and suggestions where to go.
As a result, the Quadrum exterior is not filled with arrows and unnecessary direction slates. It allows the visitors to be guided by a clear and heedful signages placed above main entrances to your wanted direction.