Critical
Design agency
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business consultancy Mars Walkers

Identity

Breakthrough adventure.

Mars Walkers is a bold business strategy and analytics startup which combines research, experience, intuition, and adventurism to bring ambitious goals to life.

 Together with strategic planners from Black Swan Brands, we came up with an idea that in order to make a step on Mars, we have to walk millions of kilometers on Earth. This gained experience allows us to reach the unknown and keep walking beyond.  The ambition – a walk on a faraway planet – embodies the visual identity of Mars Walkers' brand as the symbol of an astronaut skipping rope playfully provokes and dares for stellar goals and great adventures.

Together with strategic planners from Black Swan Brands, we came up with an idea that in order to make a step on Mars, we have to walk millions of kilometers on Earth. This gained experience allows us to reach the unknown and keep walking beyond.

The ambition – a walk on a faraway planet – embodies the visual identity of Mars Walkers' brand as the symbol of an astronaut skipping rope playfully provokes and dares for stellar goals and great adventures.

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