We are CRITICAL.
We are a design company. We use design process to solve strategic business and social problems.
We identify change opportunities
Everything is constantly changing. In the business, those who are unaware of change or even reject it, become irrelevant. Those who adapt to it, become successful. And those who create change, become industry leaders.
And empower our clients
To develop and deliver game changing products and services by making change experience easier or less difficult.
We use critical thinking and human-centered design
We use simple management framework that develops solutions to problems by involving the human perspective and analyzing information objectively in all steps of the design process.